Lest we forget, Google is being sued for signing users into Chrome if they use the browser to visit any Google-owned website, all in the name of convenience and a passwordless future. Google benefits because it can then serve you accurately targeted ads, and the partner website or service benefits because it earns from the ad income.

Other websites and services are also using similar methods, prompting users to sign in with their Google accounts.ĭuckDuckGo paints a particularly cynical picture of the rise of such Google sign-in requests, suggesting that Google's promoting its tool as a win-win, letting it manage the tracking while sites reap the rewards. It's nigh impossible to scroll through Instagram or Twitter without an account - both apps hide content and continually prompt users to sign in before proceeding. Plenty of sites these days are particularly aggressive when it comes to asking users to log in. This mode actively suppresses those spammy sign-in prompts which detract from the user experience and tempt visitors to consent to Google-backed tracking, DuckDuckGo Privacy Essentials browser extension for Firefox, Chrome. DuckDuckGo’s browser and extensions now offer what it's calling Google Sign-in Pop-Up Protection.

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